Reservatório de Dopamina
2022 - 2026
- Art Direction: Júlia Cardoso
- Copy Direction: Bruna Feitosa
- Design: Romulo Amazônia
- 01Visual & verbal identity
- 02Landing pages
- 03Content
Reservatório de Dopamina is one of the biggest companies in the digital neuroscience and personal development market. Founded in 2022 by Eslen Delanogare, it has reached more than 200,000 members on the platform.
The brand positions itself as a science-based toolbox that helps people build good habits, beat addictions, learn to enjoy studying, find motivation and discover how to live at high performance without wrecking their mental health.
Verbal identity
& strategy
Creating Reservatório de Dopamina's verbal identity and strategy was our biggest challenge. The brand was born as an extension of Eslen, so it needed a personality that would make it stand out as much as its creator. It needed attitude and extroversion. That is how we built the "knowledge explorer" personality, in theory and in practice. RD became a brand that provokes its audience to uncover the brain's "secrets" and apply them day to day. It is what we call "motivational discomfort".
Visual
identity
We have been part of RD's story from the start — a process built over 4 years. The choice of red and of stronger typefaces represents the idea that building a balanced lifestyle is heavy work, but worth it. The Gorilla was chosen as Eslen's sidekick, bringing that "primate" side while staying strong and compassionate. And the big challenge was letting the brand name carry the story, but lightly, alongside the speech bubble, which became one of the brand's main symbols.
App
development
One of our challenges was developing the visual layout of RD's first app — thinking through navigation and experience based on what the platform allowed.
Sales
pages
Over our time at RD, we developed several pages for various institutional campaigns and sales.
Events
CORRE RD (2025)
Corre RD – Florianópolis was where the Reservatório de Dopamina's first official run came to life. Much more than a race, the project was born as an extension of the parent brand, showing that caring for the mind also means caring for the body.
With art direction and visual identity creation, the challenge was bringing Reservatório de Dopamina into an in-person experience for 1,500 people. The identity started from the concept "running together feels better", connecting the feeling of breaking limits with the collectiveness of the run to the brand's values and mission.
RDXP (2024)
RDXP 2024 was Reservatório de Dopamina's second big in-person event. With the goal of moving the 1,000+ attendees out of inertia, we created an identity that conveyed that movement — going from one point to another — through colours and typefaces that brought this "static" dynamism.
Content
This case brings together the design work the studio led for 4 years alongside Reservatório de Dopamina, building the visual identity that carried much of the brand's communication. Combining consistent design with carefully thought-out content produced pieces that balanced scientific rigour with lightness, without losing the voice that already connected with the brand's audience. It is an example of how long-term visual work can grow even stronger when aligned, even for a while, with well-thought-out content.
